Has adland run out of original ideas?

Barns, Emma
June 2006
Campaign;6/16/2006, Issue 24, p19
Trade Publication
The article reports that the journal "The Daily Telegraph," has launched a neat campaign to promote its celebrity sports pundits. The work, by Clemmow Hornby Inge, imposes the faces of the newspaper's sports writers, including Des Lynam and Geoff Boycott, on to the heads of famous writers such as Charles Dickens, Samuel Pepys and William Shakespeare. This is by no means an isolated example in adland. Talk to any creative and they can come up with any number of cases.


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