EMS survey provides welcome news for media

Hicks, Robin
June 2006
Campaign;6/16/2006, Issue 24, p17
Trade Publication
The article focuses on the European Media and Marketing Survey (EMS). In the core EMS survey, which monitors the media habits of the top 13 percent of Europe's highest earners, only four of the 17 major titles surveyed gained readers in 2005. But in EMS Select, which covers a more valuable group, five titles recorded reader gains. According Jason Hayford, an international account director at Initiative, Europeans are now seeking European coverage of global business. Discovery Channel and the National Geographic Channel were the strongest-performing TV brands, hinting at a growing appetite among business travellers for entertainment as well as news.


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