Asthma UK targets worried parents

June 2006
Campaign;6/16/2006, Issue 24, p14
Trade Publication
The article presents information on Asthma UK's DRTV campaign. Asthma is a widespread problem in Great Britain, with 5.2 million people living with the condition. Asthma UK is the only charity dedicated to improve the health and wellbeing of this large section of the country's population. The Asthma Attack Card was created as an easy point of access for the consumer. By offering the Asthma Attack Card free of charge to the public, the agencies were able to highlight the seriousness of the condition, get sufferers to identify themselves and demonstrate the value of Asthma UK to them. The charity only had a small budget for the task and decided to focus this on a single week with a DRTV campaign.


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