TITLE

Interactive Experience of the Month: Carling

PUB. DATE
June 2006
SOURCE
Campaign;6/16/2006, Issue 24, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on the interactive Carling beer advertisement created by Leith Agency. Carling is the number-one beer seller in Great Britain. A football match breaking out in the street is depicted in Carling's TV execution. The type of humour used was similar to the style of a football benter. The viewers of the interactive advertisement were encouraged to press red for the opportunity to Carling's one year supply. Through the advertisement, Carling managed to offer entertaining content to real football fans.
ACCESSION #
21361859

 

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