TITLE

THINGS WE LIKE

PUB. DATE
June 2006
SOURCE
Campaign;6/16/2006, Issue 24, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information related to the recent developments in media services. With the BBC's excellent World Cup red-button service, viewers can replay every incident at their own convenience, even while the game is still live. Expectations were running high for what Viacom Outdoor planned to do with the London Underground contract it reclaimed in May. It is, after all, the largest outdoor advertising estate in the world and media buyers have been drumming their fingers waiting for improvements for some time. Stelios Haji-Ioannou's online DVD rental service, www.easycinema.com, is hard to beat.
ACCESSION #
21361858

 

Related Articles

  • Tube finally leaves prehistory behind. Snoddy, Raymond // Marketing (00253650);6/14/2006, p18 

    This article focuses on digital advertising in various underground stations in London, England. A glimpse of the future of advertising in underground stations can already be seen on the escalators in Tottenham Court Road, London, England. Viacom Outdoor unveiled its plans for digital advertising...

  • Viacom plans LU screens launch. Barrett, Lucy // Marketing Week (01419285);2/13/2003, Vol. 26 Issue 7, p13 

    Reports on Viacom Outdoor's plans to launch plasma screens that carry television-style advertisements in London Underground stations in England. Viacom's previous foray into moving-image advertising.

  • San Francisco--Oakland. Hudson, Eileen Davis // MediaWeek;9/15/2003, Vol. 13 Issue 33, p12 

    Presents information on the status of the mass media industry in San Francisco, California as of September 15, 2003. Performance of the KRON-TV station since the loss of its affiliation with the NBC network; Comparison of the circulation of the "San Francisco Chronicle" newspaper from October...

  • Poster power. Brooks, Greg // New Media Age;8/17/2006, p19 

    This article reports on the growing use of digitally enabled outdoor media among advertisers in 2006. For instance, Viacom Outdoor is digitising London Underground displays, while JC Decaux is doing the same at its airport sites, and lamppost specialist Streetbroadcast plans to launch 100...

  • BOARD APPROVAL. Irwin, Tanya // Adweek Midwest Edition;2/18/2002, Vol. 43 Issue 8, p3 

    Reports on the number of billboards donated by Viacom Outdoor for Kmart's use. Implication of the Kmart's billboards; Designer of the campaign for Kmart.

  • Joining the dots in the digital outdoor picture. Allerton, Andrew // Marketing Week;10/25/2001, Vol. 24 Issue 37, p15 

    Focuses on the emergence of digital outdoor advertising technology in Great Britain. Introduction of plasma screens; Launch of the cross-track projection format by Viacom Outdoor; Increase in the overall interactivity and responsiveness of the outdoor medium.

  • Area seeing rise in video billboards. Slania, John T. // Crain's Chicago Business;7/17/2006, Vol. 29 Issue 29, p14 

    The article focuses on the increasing popularity of video billboards in Chicago, Illinois. In hot spots such as River North and Lincoln Park, video billboards have become commonplace. They are recognized as "digital signs" by the ad industry because they project bright, clear video images....

  • BILLBOARDS GET A DIGITAL MAKEOVER. Lind, Daniel J. // ABA Bank Marketing;May2008, Vol. 40 Issue 4, p34 

    The article focuses on digital billboards, the latest development in outdoor advertising. Flexibility is the principal benefit of digital billboards. The digital platform has been well received by local and national corporations that according to the Outdoor Advertising Association of America...

  • LETTERS. Boakes, Brian; Smeets, Koen; Walker, Rob; Greenidge, Anthony // Media Week;12/11/2007, p21 

    Several letters to the editor are presented in response to the articles in previous issues, including "Outdoor Sector Must Boost Its Focus on Digital Outlets," in the November 27, 2007 issue, "Whose Idea Is It Anyway?," in the November 20 issue, and a reader's comment on the challenges facing...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics