June 2006
Campaign;6/16/2006, Issue 24, p12
Trade Publication
The article presents information related to the recent developments in media services. With the BBC's excellent World Cup red-button service, viewers can replay every incident at their own convenience, even while the game is still live. Expectations were running high for what Viacom Outdoor planned to do with the London Underground contract it reclaimed in May. It is, after all, the largest outdoor advertising estate in the world and media buyers have been drumming their fingers waiting for improvements for some time. Stelios Haji-Ioannou's online DVD rental service, www.easycinema.com, is hard to beat.


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