June 2006
Campaign;6/16/2006, Issue 24, p8
Trade Publication
The article presents news related to the advertising industry in Great Britain. Nuts has signed a licensing deal with itbox, a network of entertainment and game terminals in more than 8,000 pubs. The IPC-owned title will launch a Nuts-branded skill game across the itbox network, featuring a range of franchises inspired by the magazine, including Nuts Pub Ammo and Nuts Top Tens. Starcom Worldcom has won Procter & Gamble's £1 million digital media business. The buying part of the account was previously held by Starcom, while the planning was handled by ZenithOptimedia.


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