Campaign reaches 8.1m

May 2006
Farmers Weekly;5/19/2006, Vol. 144 Issue 20, p16
Trade Publication
The presents information on the campaign launched by the magazine "Farmers Weekly," with the theme Local Food is Miles Better. The campaign aims to raise awareness of where food comes from and the benefits of buying local food in England. High media profile is helping to push the campaign's message about the benefits of buying local food. It also aims to influence key opinion formers and enable readers to become local food supporters and promote food produced in their area.


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