June 2006
New Media Age;6/1/2006 Supplement, p11
Trade Publication
The article features the Give in Celebration web site, winner of the Charity and Volunteer Sector category of the 2006 New Media Age Effectiveness Awards. The Reading Room created a Web site for Cancer Research UK wherein users can create their own web pages in celebration of an event, and then invite their families and friends to make donations to Cancer Research instead of buying gifts for them. Donations can be made online, by phone or by check. All donors receive a thank-you e-mail while celebrators receive regular updates on donations.


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