TITLE

Tech Talk: Podcast Forecast

AUTHOR(S)
Grala, Alyson
PUB. DATE
June 2006
SOURCE
License!;Jun2006, Vol. 9 Issue 5, p262
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses opportunities provided by podcasting to the advertising industry in the U.S. Pod2Mobile's solutions offer advertisers a matrix of statistical data. Pod2Mobile can incorporate advertising into podcasts using its software, which then sends podcasts and radio programs directly to the mobile phones of consumers.
ACCESSION #
21350425

 

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