TITLE

BestPractices: Marketing & Merchandising

AUTHOR(S)
Molaro, Regina
PUB. DATE
June 2006
SOURCE
License!;Jun2006, Vol. 9 Issue 5, p258
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the strategies of licensors to merchandise their products to consumers in the U.S. The National Basketball Association (NBA) has launched a basketball and music tour to attract fans during the NBA Playoffs. Hershey Co. has partnered with eBay to launch an interactive consumer loyalty promotion.
ACCESSION #
21350424

 

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