BestPractices: Marketing & Merchandising

Molaro, Regina
June 2006
License!;Jun2006, Vol. 9 Issue 5, p258
Trade Publication
The article discusses the strategies of licensors to merchandise their products to consumers in the U.S. The National Basketball Association (NBA) has launched a basketball and music tour to attract fans during the NBA Playoffs. Hershey Co. has partnered with eBay to launch an interactive consumer loyalty promotion.


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