'Net Worth: How is your company integrating broadband its business strategy?

Grala, Alyson
June 2006
License!;Jun2006, Vol. 9 Issue 5, p224
Trade Publication
The article discusses how broadband content can be used by entertainment companies to extend their brands in the U.S. The Internet can be used to leverage content and to grow the online video market. Nelvana Ltd. has made broadband a part of its integrated brand launch. CartoonNetwork.com has launched its Big Fat Awesome House Party, a free interactive game that allows players to immerse themselves in the show "Foster's Home for Imaginary Friends." INSETS: Thinking Young;Subgenre Surge;Video Advertising.


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