TITLE

'Net Worth: How is your company integrating broadband its business strategy?

AUTHOR(S)
Grala, Alyson
PUB. DATE
June 2006
SOURCE
License!;Jun2006, Vol. 9 Issue 5, p224
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how broadband content can be used by entertainment companies to extend their brands in the U.S. The Internet can be used to leverage content and to grow the online video market. Nelvana Ltd. has made broadband a part of its integrated brand launch. CartoonNetwork.com has launched its Big Fat Awesome House Party, a free interactive game that allows players to immerse themselves in the show "Foster's Home for Imaginary Friends." INSETS: Thinking Young;Subgenre Surge;Video Advertising.
ACCESSION #
21350417

 

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