TITLE

Globe's Perspective

AUTHOR(S)
Cooney, Joyceann
PUB. DATE
June 2006
SOURCE
License!;Jun2006, Vol. 9 Issue 5, p202
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses Warner Bros. Worldwide Consumer Products president Brad Globe's business strategies for the company. Although tentpole movies and TV animation remain to be an important part of the business, the company is entering new medium to reach consumers. Globe plans to diversify the company's approach to licensing and with retailers. Some of the company's great brands are Superman and Batman.
ACCESSION #
21350415

 

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