Globe's Perspective

Cooney, Joyceann
June 2006
License!;Jun2006, Vol. 9 Issue 5, p202
Trade Publication
The article discusses Warner Bros. Worldwide Consumer Products president Brad Globe's business strategies for the company. Although tentpole movies and TV animation remain to be an important part of the business, the company is entering new medium to reach consumers. Globe plans to diversify the company's approach to licensing and with retailers. Some of the company's great brands are Superman and Batman.


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