TITLE

Stars for Sale

AUTHOR(S)
Faber, Jonathan
PUB. DATE
June 2006
SOURCE
License!;Jun2006, Vol. 9 Issue 5, p192
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the trend towards celebrities' use of their names, images and likeliness to generate money in the U.S. Muhammad Ali has sold the commercial rights to his name and image for $50 million. Robert DeNiro advertises for American Express. Meanwhile, David Bowie received $55 million through the issue of a 10-year "Bowie bond," which was collateralized by future royalties from his music. The pairing of celebrity and product has become a successful marketing strategy in the country.
ACCESSION #
21350412

 

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