Stars for Sale

Faber, Jonathan
June 2006
License!;Jun2006, Vol. 9 Issue 5, p192
Trade Publication
The article discusses the trend towards celebrities' use of their names, images and likeliness to generate money in the U.S. Muhammad Ali has sold the commercial rights to his name and image for $50 million. Robert DeNiro advertises for American Express. Meanwhile, David Bowie received $55 million through the issue of a 10-year "Bowie bond," which was collateralized by future royalties from his music. The pairing of celebrity and product has become a successful marketing strategy in the country.


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