TITLE

Games on the Go

AUTHOR(S)
Grala, Alyson
PUB. DATE
June 2006
SOURCE
License!;Jun2006, Vol. 9 Issue 5, p188
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the efforts of sport leagues to win over consumers in the U.S. when it comes to playing games on mobile phones. NFL Consumer Products has sold football games well on mobile devices. The National Football League (NFL) has partnered with THQ Wireless for NFL Football and NFL Skills Challenge video games. NFL partnered with EA Mobile for the Madden franchise. Meanwhile, Abandon Mobile partnered with NBC Sports to create exclusively NBC Sports-branded games.
ACCESSION #
21350411

 

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