TITLE

Going for the Green

AUTHOR(S)
Freifeld, Lorri
PUB. DATE
June 2006
SOURCE
License!;Jun2006, Vol. 9 Issue 5, p180
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article explores the evolution of the PGA TOUR and the collegiate market into a lifestyle brand in the U.S. It has extended into co-branded apparel, PGA TOUR Superstores, family restaurants, wine and others. Golf manufacturer DMI Inc.'s sales of licensed golf merchandise has grown 25% over the last four years. Meanwhile, the Collegiate Licensing Co.'s collegiate golf brand has grown more than 100%. Callaway Golf Co. is also expecting to hit $1 billion in sales.
ACCESSION #
21350410

 

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