Going for the Green

Freifeld, Lorri
June 2006
License!;Jun2006, Vol. 9 Issue 5, p180
Trade Publication
The article explores the evolution of the PGA TOUR and the collegiate market into a lifestyle brand in the U.S. It has extended into co-branded apparel, PGA TOUR Superstores, family restaurants, wine and others. Golf manufacturer DMI Inc.'s sales of licensed golf merchandise has grown 25% over the last four years. Meanwhile, the Collegiate Licensing Co.'s collegiate golf brand has grown more than 100%. Callaway Golf Co. is also expecting to hit $1 billion in sales.


Related Articles

  • Bertha Returns.  // Golf World - Digital Edition;8/3/2015, p20 

    The article offers information related to golf equipment and supplies with particular focus on the return of sports equipment company Callaway featuring the prototype driver and fairway woods iron used at the golf tournament Quicken Loans National of PGA Tour. It also discusses that American...

  • Having a ball. Sirak, Ron; Russell, Geoff; Johnson, E. Michael // Golf World;7/4/2003, Vol. 57 Issue 3, p5 

    Reports on a deal signed by Callaway Golf with Oaktree Capital Management for the acquisition of the Top-Flite Golf products, which comprised of the Top-Flite, Strata and Ben Hogan brands as of July 4, 2003.

  • Mexican Uprising?  // Sports Illustrated;SI Golf Supplement, p10 

    The article discusses the Mayakoba Classic golf tournament, a PGA Tour event held in Canc�n, Mexico, focusing on speculation the tournament will no longer be held at the same time as the Accenture Match Play tournament beginning in 2012.

  • Backstage Pass.  // Golf Magazine;Nov2012, Vol. 54 Issue 11, p64 

    Captions are presented to photographs of the 2012 Travelers Championship golf tournament in Cromwell, Connecticut including photographs of the fitness trailer for competitors, of comedian Bill Murray appearing in the tournament's Pro-Am event and of caddies during a rain delay of the event.

  • PLAYERS CHAMPIONSHIP. Van Sickle, Gary // Sports Illustrated;5/7/2012 SI Golf Supplement, p10 

    An introduction is presented to an article published in this issue on the Players Championship golf tournament of the PGA Tour.

  • REAL DEBUT. FLESCH, STEVE // Sports Illustrated;1/21/2013, Vol. 118 Issue 2, Special Section pG5 

    The author discusses golfing tournaments and the beginning of the golfing season as of January 2013, with a focus on the PGA (Professional Golfers' Association) Tour, golf courses in Palm Springs, California, and celebrity amateur golfers at the Bob Hope Classic tournament.

  • 45.  // Golf World;12/13/2010, Vol. 64 Issue 15, p13 

    The article reports on the PGA Tour golf tournaments in the U.S. for the year 2011 which have official prize money sponsors.

  • PGA Tour: Can Bill Clinton Save The Bob Hope Classic? Strege, John // Golf World;1/31/2011, Vol. 64 Issue 17, p17 

    The article reports on the move of the golf association, PGA Tour, to discuss with the William J. Clinton Presidential Foundation and the Clinton Global Initiative on supporting the Bob Hope Classic tournament financially in the U.S.

  • Golf with a Side of Football. SEWARD, SCOTT // NCGA Golf;Fall2013, Vol. 33 Issue 4, p8 

    An introduction is presented in which the editor discusses various article within the issue on topics including building a golf hole, Northern California Golf Association (NCGA) champions, and the Professional Golfers' Association (PGA) Tour.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics