Dollars & Scents

Jeffries, Nancy
June 2006
License!;Jun2006, Vol. 9 Issue 5, p174
Trade Publication
The article discusses the increasing popularity of perfumes inspired by celebrities and cultural icons in the U.S. "Desperate Housewives" TV show, Barbie, Snoopy, Baby Phat and Mary-Kate and Ashley Olsen have launched their own signature scents. The explosion of celebrity fragrance launches has helped improve the sales of premium women's fragrances. Britney Spears beauty business generates $100 million for the Elizabeth Arden Co. Other celebrities with perfume brands are Sara Jessica Parker, Jennifer Lopez, Paris Hilton and Jessica Simpson.


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