TITLE

Dollars & Scents

AUTHOR(S)
Jeffries, Nancy
PUB. DATE
June 2006
SOURCE
License!;Jun2006, Vol. 9 Issue 5, p174
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the increasing popularity of perfumes inspired by celebrities and cultural icons in the U.S. "Desperate Housewives" TV show, Barbie, Snoopy, Baby Phat and Mary-Kate and Ashley Olsen have launched their own signature scents. The explosion of celebrity fragrance launches has helped improve the sales of premium women's fragrances. Britney Spears beauty business generates $100 million for the Elizabeth Arden Co. Other celebrities with perfume brands are Sara Jessica Parker, Jennifer Lopez, Paris Hilton and Jessica Simpson.
ACCESSION #
21350409

 

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