TITLE

Sanrio's Nine Lives

AUTHOR(S)
Grala, Alyson
PUB. DATE
June 2006
SOURCE
License!;Jun2006, Vol. 9 Issue 5, p162
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the role of Sanrio Co. Ltd. founder, president and CEO Shintaro Tsuji in making Hello Kitty an icon of popular culture. Hello Kitty has become a successful global licensing phenomenon. Unlike most American characters, Hello Kitty designs changes constantly. Tsuji's role in making Hello Kitty a global phenomenon has resulted to his induction to the LIMA Hall of Fame.
ACCESSION #
21350407

 

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