Well-Rounded Market

Jenkins, Bob
June 2006
License!;Jun2006, Vol. 9 Issue 5, p154
Trade Publication
The article discusses how several companies became successful in the fragmented children's entertainment market. Canada-based Cookie Jar Entertainment Inc. tries to adopt its brand in all platforms. 4Kids Entertainment tries to remain highly flexible and creative. Web-based and television-based promotions are also important.


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