TITLE

Well-Rounded Market

AUTHOR(S)
Jenkins, Bob
PUB. DATE
June 2006
SOURCE
License!;Jun2006, Vol. 9 Issue 5, p154
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how several companies became successful in the fragmented children's entertainment market. Canada-based Cookie Jar Entertainment Inc. tries to adopt its brand in all platforms. 4Kids Entertainment tries to remain highly flexible and creative. Web-based and television-based promotions are also important.
ACCESSION #
21350405

 

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