TITLE

What Sells Where

AUTHOR(S)
Jenkins, Bob
PUB. DATE
June 2006
SOURCE
License!;Jun2006, Vol. 9 Issue 5, p150
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents several licensing executives' views about important factors to the success of an international merchandise licensing campaign. The campaign should consider differences in culture, market structure and population. Companies looking for international licensing campaign should listen to local agents or employees.
ACCESSION #
21350404

 

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