What Sells Where

Jenkins, Bob
June 2006
License!;Jun2006, Vol. 9 Issue 5, p150
Trade Publication
The article presents several licensing executives' views about important factors to the success of an international merchandise licensing campaign. The campaign should consider differences in culture, market structure and population. Companies looking for international licensing campaign should listen to local agents or employees.


Related Articles

  • Movie Madness.  // Earnshaw's Review;Jan2012, Vol. 96 Issue 1, p10 

    The article offers information on various licensing agreements for various movie merchandises in the U.S. including Muppet inspired shoes, "Happy Feet" toy collection, and "Pink Panther" apparel and toy collection.

  • BRAND THERAPY. Andreoli, Teresa // License!;Mar2003, Vol. 6 Issue 2, p26 

    Discusses brand licensing professionals' tips for a better working relationship that will lead to increased retail sales. Licensees' claim they are eager to be alerted earlier about promotion schedules; Suggestion that licensors should be clear about licensing objectives from the start; Need...

  • How manufacturers can borrow equity, increase sales. Raugust, Karen // San Diego Business Journal;10/26/98, Vol. 19 Issue 43, p22 

    Discusses steps that a manufacturer can take to ensure the success of a licensing relationship. Choosing a property whose audience share the same democratic characteristics as the company's customer base; Product appropriateness; Awareness and promotional support; Life span and timing; Legal...

  • specialty license agreement.  // ICSC Dictionary of Shopping Center Terms;2005, p145 

    A definition of the term "specialty license agreement" is presented, which refers to the signed agreement between a licensor and licensee in which rights, duties, and standards are outlined for application in short-term activities such as carts, kiosks, and retail merchandising unit (RMU)...

  • Competitive worries hurt data collection. Friedman, Wayne // Advertising Age;6/14/1999, Vol. 70 Issue 25, p74 

    This article reports on the reaction of entertainment marketers to the approach taken by the Licensing Industry Merchandisers' Association to improving the business of its members with better data. The trade group is on a quest to legitimize itself by providing better, more accurate figures on...

  • first word. Cooney, Joyceann // License!;Mar2003, Vol. 6 Issue 2, p8 

    Introduces articles in the spring 2003 issue of the magazine 'License!' Inclusion of the importance of brand equity for consumers; Alternative career choices of licensing professionals; Magazine's launch of its first 'License Directory,' a special supplement that will feature a comprehensive...

  • MONEY MACHINE. Flack, Jo-Anne // Marketing Week;3/29/2001, Vol. 24 Issue 7, p61 

    Reports on developments concerning product licensing in Great Britain as of March 29, 2001. Success of the Star Wars brand; Estimated worth of British licensing in 2000; Other successful licensing agreements; Licensing for the Noddy brand.

  • Stand United. Cooney, Joyceann // License!;Feb2006, Vol. 9 Issue 1, p6 

    The article provides information regarding the retail sales of licensed merchandised in the U.S. According to the author, potential growth in the licensing industry could be accomplished through networking and strategizing. The author suggest for licensing industry to work together to allow the...

  • Cat's Draw. Johnston, Cavelle // License!;Oct2003, Vol. 6 Issue 9, p14 

    Discusses Caterpillar Inc.'s use of licensing to tap into the varied lifestyle needs of its consumer and fan base. Company's financial performance in 2002; Sales of Caterpillar-branded merchandise; Trademark merchandise licensing manager Dan Hellige's description of the corporate vision behind...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics