Cooney, Joyceann
June 2006
License!;Jun2006, Vol. 9 Issue 5, p128
Trade Publication
The article discusses the success of Marvel Entertainment Group Inc. The company's worldwide retail sales of licensed merchandise reached $5 billion in 2005. The company's success is attributed to the strategy of Tim Rothwell, president of worldwide consumer products and media group, and Bruno Maglione, president of Marvel Entertainment and International. Spider-Man is one of Marvel's most popular characters.


Related Articles

  • Spidey sets Q4 rev tingling at Marvel. Graser, Marc // Daily Variety;2/20/2008, Vol. 298 Issue 32, p3 

    The article reports on the boost in the fourth quarter sales of Marvel Entertainment Group Inc. which was accounted much from Spider-Man toys and licensing in the U.S. The character helped more than double their merchandise sales during the three-month period, increasing Marvel's profit to $27.6...

  • `Spider-Man' an int'l hero. Goldman, Michael R. // Variety;6/24/96, Vol. 363 Issue 8, p98 

    Reports on the local and overseas performance of the animated series `Spider-Man,' produced by Marvel Productions and sister firm New World Entertainment. Popularity among children in the United States and Europe; Ranking among European television shows for children; Launching plans for other...

  • Deal for Spidey films, TV shows.  // Editor & Publisher;03/20/99, Vol. 132 Issue 12, p45 

    Reports on Sony Pictures Entertainment and Marvel Enterprises' signing of an agreement to produce Spider-Man movies and television series.

  • SPIDEY IS MARVEL-OUS. Fritz, Ben // Daily Variety;10/29/2004, Vol. 285 Issue 20, p25 

    Reports on the financial performance of Marvel Enterprises Group Inc. for the third quarter of fiscal 2004 in the U.S. Role of the surge in licensing and toys based on the company's Spider-Man cartoon character on its favorable performance; Total revenue generated for the given period; Influence...

  • Big Films Mean Big Comics Sale. Wolk, Douglas // Publishers Weekly;6/17/2002, Vol. 249 Issue 24, p28 

    Reports on the popularity of 'Spider-Man' and 'Star Wars' graphic novels in U.S. bookstores and libraries. Publisher for all the 'Star Wars' comics material; 'Spider-Man' comics for older readers which are published by Marvel; Price for Marvel's graphic-novel line.

  • DVD Update. Desjardins, Doug // DSN Retailing Today;9/22/2003, Vol. 42 Issue 18, p25 

    Reports developments in the digital video disc retailing in the U.S. as of September 2003. Sales performance of the Game Boy Advance console from Nintendo of America Inc.; Launch of the combo package from Sony Computer Entertainment Inc.; Appointment of Tim Rothwell as president of Marvel...

  • Marvel, Sony win Spider-Man rights. Shprintz, Janet // Variety;04/26/99, Vol. 374 Issue 10, p29 

    Reports on a California state court's ruling on the dispute between Marvel Enterprises Group Inc. and film partner Sony Pictures Entertainment Inc. and Viacom International Inc. over television rights to the Spider-Man character.

  • Spider-Man breaks free of legal web. Shprintz, Janet // Variety;03/08/99, Vol. 374 Issue 3, p4 

    Announces the signing of an agreement between Sony Pictures Entertainment and Marvel for the joint launching of a Spider-Man franchise for film and television. Terms of the agreement; Settlement closed over exhibition rights; Director and actors eyed for the production.

  • Marvel leaps into 900 promo. Fitzgerald, Kate // Advertising Age;3/18/1991, Vol. 62 Issue 12, p41 

    The article reports that Marvel Entertainment Group Inc. launches Spider-Man in a test of the marketer's first 900 number promotion which features an interactive audio game that awards prizes to callers playing the game via a Touch-Tone phone. Calls cost $1.75 for the first minute and 95 cents...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics