TITLE

MARVEL'S MAVERICKS

AUTHOR(S)
Cooney, Joyceann
PUB. DATE
June 2006
SOURCE
License!;Jun2006, Vol. 9 Issue 5, p128
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the success of Marvel Entertainment Group Inc. The company's worldwide retail sales of licensed merchandise reached $5 billion in 2005. The company's success is attributed to the strategy of Tim Rothwell, president of worldwide consumer products and media group, and Bruno Maglione, president of Marvel Entertainment and International. Spider-Man is one of Marvel's most popular characters.
ACCESSION #
21350401

 

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