TITLE

Status Quo for Now

AUTHOR(S)
Freifeld, Lorri
PUB. DATE
June 2006
SOURCE
License!;Jun2006, Vol. 9 Issue 5, p124
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the findings of a survey about consumers' advertising preferences in the U.S. The survey revealed that consumers still prefer traditional advertising over viral marketing. Also, many consumers are not yet ready for contactless credit cards. Consumers who are Internet users prefer traditional advertising over e-mail.
ACCESSION #
21350400

 

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