Status Quo for Now

Freifeld, Lorri
June 2006
License!;Jun2006, Vol. 9 Issue 5, p124
Trade Publication
The article discusses the findings of a survey about consumers' advertising preferences in the U.S. The survey revealed that consumers still prefer traditional advertising over viral marketing. Also, many consumers are not yet ready for contactless credit cards. Consumers who are Internet users prefer traditional advertising over e-mail.


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