TITLE

The Rebate Debate

AUTHOR(S)
Jeffries, Nancy
PUB. DATE
June 2006
SOURCE
License!;Jun2006, Vol. 9 Issue 5, p118
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses key factors to the success of a rebate program. Rebates can increase consumer loyalty if they are managed properly. Rebates should have structure that have clear direction. Companies must have an efficient system for tracking rebates. The program should have a clear understanding of consumer and manufacturer/retailer responsibility. Communication is also important to the success of the program.
ACCESSION #
21350399

 

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