The Rebate Debate

Jeffries, Nancy
June 2006
License!;Jun2006, Vol. 9 Issue 5, p118
Trade Publication
The article discusses key factors to the success of a rebate program. Rebates can increase consumer loyalty if they are managed properly. Rebates should have structure that have clear direction. Companies must have an efficient system for tracking rebates. The program should have a clear understanding of consumer and manufacturer/retailer responsibility. Communication is also important to the success of the program.


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