Sleeping Giant

Cooney, Joyceann
June 2006
License!;Jun2006, Vol. 9 Issue 5, p82
Trade Publication
The article discusses how Cleveland, Ohio-based American Greetings Properties is being led by a division devoted to its intellectual properties. The company has hired a seasoned licensing executive team to lead the effort. The company has experienced strong growth since its introduction of Care Bears and Strawberry Shortcake in 2002. Leading the company's licensing and merchandising are senior vice president for consumer products Tamra Seldin and senior vice president for the creative part Jeffrey Conrad. INSET: American Greetings: Not Just Cards.


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