TITLE

The Flip Side

AUTHOR(S)
Asher, Jay; Kelson, Deborah
PUB. DATE
June 2006
SOURCE
License!;Jun2006, Vol. 9 Issue 5, p78
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how Emeryville, California-based educational products company LeapFrog has become a successful licensor by leveraging its licensee experience. The company has licensed more than 100 products. The company is applying the best practices it learned as an inbound licensee to promote the success of its outbound license holders. INSETS: How can you be a better licensor?;How can you be a better licensee?.
ACCESSION #
21350393

 

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