The Flip Side

Asher, Jay; Kelson, Deborah
June 2006
License!;Jun2006, Vol. 9 Issue 5, p78
Trade Publication
The article discusses how Emeryville, California-based educational products company LeapFrog has become a successful licensor by leveraging its licensee experience. The company has licensed more than 100 products. The company is applying the best practices it learned as an inbound licensee to promote the success of its outbound license holders. INSETS: How can you be a better licensor?;How can you be a better licensee?.


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