Moving Experiences

Freifeld, Lorri
June 2006
License!;Jun2006, Vol. 9 Issue 5, p66
Trade Publication
The article discusses how interactive traveling museum exhibits featuring licensed characters can extend the marketing of brands in the U.S. Many museums are now offering interactive experiences for children that centered around license properties such as Sesame Street and Clifford the Big Red Dog. Licensors should consider the following factors before starting an interactive traveling museum exhibits: content, creation time, challenges and costs. INSETS: Sesame Street Presents: The Body;Miffy and Friends Exhibit;Adventures with Clifford The Big Red Dog;The Magic School Bus Kicks Up a Storm


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