Alternative Playgrounds

Freifeld, Lorri
June 2006
License!;Jun2006, Vol. 9 Issue 5, p58
Trade Publication
The article discusses the increasing popularity of character-based playgrounds in the U.S. Character-based playgrounds are a great way to extend the marketing of the brand off channel. Shopping malls are the best venue for character-based playgrounds. Some of the issues to be considered when establishing character-based playgrounds are costs, maintenance, marketing/promotions and benchmarking.


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