TITLE

Consumer View: Yoga Babies

PUB. DATE
June 2006
SOURCE
License!;Jun2006, Vol. 9 Issue 5, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses Packaged Facts' research about the influence of baby boomers on the design and marketing of baby furnishings and accessories in the U.S. According to the research, baby boomers passed on their values to Generations X, Y and Z. These values have reshaped the infant, toddler and preschool furnishings, accessories, toys and clothing market.
ACCESSION #
21350384

 

Related Articles

  • Products on Parade.  // Furniture/Today;10/17/2005, Vol. 30 Issue 7, special section p76 

    Presents various children's furniture, accessories and gears. Motif of the hand-made knit hats from Baby Cappelli; Retail price of the ABC Bears nursery collection from North American Bear Co.; Components of the diaper bag from Sugar Boogers.

  • Our pick of the month.  // India Today;6/17/2015, p1 

    The fourth edition of the Kids' Fair promises to be an extravaganza of delights for children, with stalls on toys, games, books, classroom accessories, clothes and goodies.

  • Back to the future. Botwinick, Stacey // Playthings;Oct2001, Vol. 99 Issue 10, p54 

    Focuses on the impact of toys on baby boomers generation. Creation of the retro toys; Reintroduction of Rock 'Em Sock 'Em Robots by Mattel; Introduction of the Shrinky Dinks by Spin Master Toys.

  • Money, power -- and hitting 50. Light, Elizabeth // NZ Marketing Magazine;Dec98/Jan99, Vol. 17 Issue 11, p22 

    Focuses on the importance of understanding the motivations and aspirations of baby boomers to successfully market to the said consumer group. Description of the baby boomers; Adversity to change; Search for innovative ways to support oneself; Money inherited by baby boomers; Emergence of baby...

  • The Boomer Attitude. Morgan, Carol M.; Levy, Doran J. // American Demographics;Oct2002, Vol. 24 Issue 9, p42 

    Presents an excerpt from the book 'Marketing to the Mindset of Boomers and Their Elders.'

  • Successful marketing requires navigating generation gaps. Polyack, Jolene // Business Journal Serving Fresno & the Central San Joaquin Valley;1/1/2001, Issue 322715, p7 

    Examines characteristics of the baby boom generation of interest to marketers. Baby boomers' share of the total market; Common attributes of baby boomers; Development of marketing messages targeting baby boomers.

  • Marketing to aging baby boomers. Akins, Tom // Drug Store News;4/7/97, Vol. 19 Issue 7, p6 

    Opinion. Comments on the growth of marketing opportunities in catering to the baby boom generation in the United States. Search for power and participation in making healthcare choices; Baby boomers' concern about appearance; Baby boomers' ability to make health concern explosive.

  • Reaching the Boomer Market. A.M. // Catalog Age;Jun2002, Vol. 19 Issue 7, p102 

    Presents tips on preventing fatal errors in targeting the baby boom market. Recognition of the differences within the boomer market; Use of appropriate models; Avoidance of labeling customers with words like aging or retired.

  • What Boomer Generation? Morais, Robert; Goodman, Debra // Brandweek;10/7/2002, Vol. 43 Issue 36, p20 

    Concludes the non-existence of a single, uniform baby boom generation in the U.S., defined as those born between 1946 and 1964 and came of age over a period spanning the 1950's through the early 1980's. Basis for the generalization of the non-existence of a single, uniform boom generation;...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics