TITLE

Art of the Deal

PUB. DATE
June 2006
SOURCE
License!;Jun2006, Vol. 9 Issue 5, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on merchandise licensing deals in the U.S. Flavia Co. has signed on AD Sutton for a line of infant layette and children's clothes and accessories. KN Karen Neuburger lifestyle brand has added four bedding collections from International Home Fashions under the KN Home Recollections brand.
ACCESSION #
21350376

 

Related Articles

  • Look Homeward, Brand Maven. Mammarella, James // License!;Sep2001, Vol. 4 Issue 8, p8 

    Introduces a series of article which focuses on brand licensing and branded household products in the United States.

  • Creative license. Sloan, Carole // Home Textiles Today;3/4/2002, Vol. 23 Issue 26, p18 

    Comments on the creation of a creative licensed product programs. Divergence between product categories; Inability of licensors to develop their product brands; Confusion of customers over product brand and name.

  • BRAnds & TRAdemARKS.  // License!;Jun2002, Vol. 5 Issue 5, p24 

    Presents a list of licenses granted and available among brand or trademark products as of June 2002.

  • WELCOME TO BLE 2015!  // License! Global;Oct2015, Vol. 18 Issue 5, p36 

    The article offers information on the 18th annual Brand Licensing Europe, which will be held in London, England from October 13 to 15, 2015.

  • granted & available.  // License! Global;Sep2007, Vol. 10 Issue 8, p112 

    A list of new brand licenses available and granted as of September 2007 is presented which includes the Junkyard Junction brand, the Smokey Bear brand, and Just Glam brand.

  • Pairing the right partners. Maxwell, Alison // WWD: Women's Wear Daily;10/20/1999, Vol. 178 Issue 77, p11 

    Reports on the factors affecting the success of non-apparel brands entering the apparel licensing market. Opportunities for non-apparel brands in the clothing industry; Compatibility of the extension; Challenges facing non-apparel brands in the apparel market; Comments from marketing experts.

  • Nesquick Hops to It. Wilensky, Dawn // License!;Mar2002, Vol. 5 Issue 2, p16 

    Reports on a licensing approach done by Nestle to support its Nesquik brand. Estimated sales of Nesquik worldwide; Non-consumption categories of Nestle; Several licensed categories for Nesquik.

  • A license to brand. Hayes, Mike // Folio: The Magazine for Magazine Management;Spring98 Special Report, Vol. 27 Issue 6, p26 

    Focuses on licensing a magazine name to other products. Percentage of consumer and business-to-business magazines that license their names for use by a third party; Reference to the licensing done by Fields & Streams magazine and the Hearst Magazines; Possibility of compromising editorial...

  • Leveling the playing field. Kaplan, Don // Discount Store News;12/8/97, Vol. 36 Issue 23, pA16 

    Explores how entertainment, sports and brand licenses give mass market merchandisers powerful weapons in the battle for consumer apparel dollars. Illustration of the power of superhero's licensed image; Factors attributed to a character's popularity; Introduction of direct-to-retail licensing. ...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics