Retail Extensions

Wilensky, Dawn
June 2006
License!;Jun2006, Vol. 9 Issue 5, p26
Trade Publication
The article reports on merchandise licensing agreements in the U.S. Steve & Barry's University Sportswear Inc. will create a range of tops, bottoms, headwear and outerwear for the brands of General Mills Inc., Yamaha Motor Corp. and Coors Brewing Co. Build-A-Bear Workshop Inc. and Pulaski Furniture Corp. have signed a deal for a line of furniture and home decoration items to be designed by children.


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