Pioneers Once Again

Cooney, Joyceann
June 2006
License!;Jun2006, Vol. 9 Issue 5, p24
Trade Publication
The article discusses trends in merchandise licensing in the U.S. Most executives of stores are pioneering new strategies. Companies are challenged with consumers who are enticed by modern technological platforms. Executives are applying new tactics to reach the consumers via the new retail channels, co-branding deals and new marketing mediums.


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