TITLE

Pioneers Once Again

AUTHOR(S)
Cooney, Joyceann
PUB. DATE
June 2006
SOURCE
License!;Jun2006, Vol. 9 Issue 5, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses trends in merchandise licensing in the U.S. Most executives of stores are pioneering new strategies. Companies are challenged with consumers who are enticed by modern technological platforms. Executives are applying new tactics to reach the consumers via the new retail channels, co-branding deals and new marketing mediums.
ACCESSION #
21350367

 

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