Map Mania

Bahree, Megha
June 2006
Forbes Asia;6/5/2006, Vol. 2 Issue 10, p62
The article focuses on the growth of the map computer software in the U.S. The growth began when Google released convenient software tools for its onscreen maps of streets and satellite images. One of the largest suppliers of computer software to the U.S. federal government is claimed to be mapping firm Environmental Systems Research Institute (ESRI). The key strength of software from ESRI is the club sandwich effect by which customers handle advanced spatial analysis.


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