Fraidy Cat Marketing

Rand, Matthew; Whelan, David
June 2006
Forbes Asia;6/5/2006, Vol. 2 Issue 10, p47
The article focuses on the use of fearful forecasts and ominous advertisements by antivirus software company to gain sales. Security warnings such as the invasion by a worm called Sober and the outbreak of e-mailed virus Kama Sutra issued by security firms never occurred. There was a decline in losses in the U.S. from corporate security breaches according to the Computer Security Institute and the U.S. Federal Bureau of Investigation.


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