TITLE

Showtime

AUTHOR(S)
Coster, Helen
PUB. DATE
June 2006
SOURCE
Forbes Asia;6/5/2006, Vol. 2 Issue 10, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the plan of Michael Hong, CEO of the 24-hour Asian-American television network ImaginAsian TV, to produce and distribute films in the U.S. The company was able to gain advertising revenue from Honda and Citigroup. Hong is targeting a very broad audience. Some of the challenges faced by Hong is to gather enough affordable fare to fill airtime and the equipment and engineers to format it for digital cable.
ACCESSION #
21339085

 

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