Spanish China

Hoppough, Suzanne
June 2006
Forbes Asia;6/5/2006, Vol. 2 Issue 10, p18
The article provides information on Spanish porcelain figurines manufacturer Lladró. The company has added jewelry and crystal to its product range and opened boutique stores in an attempt to move upmarket. The loss incurred by the company in 2003 was $880,000 on $176 million in sales. Executive Alain Viot has ventured the company into candles and porcelain plumbing fixtures and increased the presence of the brand in Asia.


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