Net Makes Interactive Move

Whitney, Daisy
May 2006
Television Week;5/29/2006, Vol. 25 Issue 22, p38
Trade Publication
The article reports on a deal signed by shopping channel Ultimate Shopping Network with Internet protocol television (IPTV) provider Interactive Television Networks (ITVN) to deliver the former's channel with one-screen interactive capability. The network plans to use the deal as part of its efforts to enter the IPTV market. ITVN manufactures set-top boxes that deliver via broadband content to the TV. The ITVN service allows consumers to navigate in a nonlinear fashion.


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