TITLE

Branding between the lines

AUTHOR(S)
Haynes, Hamish
PUB. DATE
June 2006
SOURCE
Brand Strategy;Jun2006, Issue 203, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of internal magazine in driving brand values and messages to staff. Staff magazine should be written with the audience in mind and it must speak the truth. The aim of the magazine must be to entertain, excite and challenge in order to represent the brand values and to play an active part in helping roll out key strategic messages.
ACCESSION #
21332079

 

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