TITLE

From cabinets to cyberspace

PUB. DATE
June 2006
SOURCE
Brand Strategy;Jun2006, Issue 203, p53
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses some method of introducing a brand into the workplace. To arrange products in glass cabinets or displays is a common method of introducing a brand into the workplace. To create an exhibition of the history of the organization is another approach for launching a brand. One of the fastest changing areas of a brand is packaging.
ACCESSION #
21332076

 

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