TITLE

Bring your brand values to work

AUTHOR(S)
Gillen, Nicola
PUB. DATE
June 2006
SOURCE
Brand Strategy;Jun2006, Issue 203, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the use of three-dimensional work environment as a medium to express brand values. According to the author, organizations can express their values through the work environment by branding with artefacts and through protocols for the use of space. How the workplace is designed and how people behave within it can be very effective at demonstrating brand values.
ACCESSION #
21332075

 

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