TITLE

Turning staff into brand ambassadors

AUTHOR(S)
Strategy, Brand
PUB. DATE
June 2006
SOURCE
Brand Strategy;Jun2006, Issue 203, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the roundtable discussion among executives on the techniques and challenges of employee branding with high-profile companies. According to Andrea McKay, the best way to approach employee branding is to consider employees as an internal market. Richard Bush said that internal branding should be a top-level responsibility, outside human relation and marketing.
ACCESSION #
21332072

 

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