TITLE

Out to launch

AUTHOR(S)
Soulsby, David
PUB. DATE
June 2006
SOURCE
Brand Strategy;Jun2006, Issue 203, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the result of the survey asking business leaders to rate key business priorities in terms of importance and difficulty in France. Key factors in shaping a consumer's decision on whether to buy new product are presented. Innovation and new product development are considered among the most important drivers of business success.
ACCESSION #
21332070

 

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