TITLE

Pure and simple

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
June 2006
SOURCE
Brand Strategy;Jun2006, Issue 203, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the brand strategy used by cosmetics and toiletries brand Lush. Signs pledging the brand's commitment to various such as no animal testing is featured in Lush's stores. According to Andrew Gerrie, chief executive of Lush, the labeling system engage customers on a personal level with the brand.
ACCESSION #
21332060

 

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