TITLE

Lessons in loyalty

AUTHOR(S)
Baker, Claudine
PUB. DATE
June 2006
SOURCE
Brand Strategy;Jun2006, Issue 203, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the latest trends in the use of brand education to educating consumers. According to the author, some brands are taking the idea of educating consumers by some brands literally and diverting part of their marketing budgets towards creating what are, in essence, branded classrooms. The impact of brand education is not measurable and far fewer consumers are reached through brand education than through an ad.
ACCESSION #
21332057

 

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