TITLE

Switching the brand back on

PUB. DATE
June 2006
SOURCE
Brand Strategy;Jun2006, Issue 203, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the reorganization of electronics brand Sanyo Electric Co. Ltd. The company aims to reduce its workforce worldwide and it is also planning to revive its mobile phone business through an alliance with Nokia. A large portion of its business has been in manufacturing for other companies, particularly digital cameras and cellphones. INSETS: SANYO;Brand response.
ACCESSION #
21332056

 

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