Translating experiences across the world

Marsh, Nicky
June 2006
Brand Strategy;Jun2006, Issue 203, p11
Trade Publication
The article reports on the factors to be considered in creating experience and interaction for consumers beyond the product on a global level. It is important for a brand to maintain a good combination of local and global content. According to the author, expanding a brand on a global scale is very time-consuming and exciting and planning the future is vital.


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