TITLE

Translating experiences across the world

AUTHOR(S)
Marsh, Nicky
PUB. DATE
June 2006
SOURCE
Brand Strategy;Jun2006, Issue 203, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the factors to be considered in creating experience and interaction for consumers beyond the product on a global level. It is important for a brand to maintain a good combination of local and global content. According to the author, expanding a brand on a global scale is very time-consuming and exciting and planning the future is vital.
ACCESSION #
21332055

 

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