TITLE

How to reach children in every nation

AUTHOR(S)
Donohoe, Gerry
PUB. DATE
June 2006
SOURCE
Brand Strategy;Jun2006, Issue 203, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the factors to be considered in creating a global children's brand. For ensuring a property's success and longevity, brand extensions into merchandise are equally important. Adding local flavor to brand rollout across marketing, licensing and product development is essential.
ACCESSION #
21332054

 

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