TITLE

Third-party tactics

AUTHOR(S)
Mitchell, Alan
PUB. DATE
June 2006
SOURCE
Brand Strategy;Jun2006, Issue 203, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the importance for marketers to consider third-party validation as "refer-to-third-party assessment becomes an instinctive habit for most consumers. According to the author, it will not be easy for brands to embrace the most of third-party validations, because it will mean accepting a certain loss of control. People making third-party assessment do not trust big corporations.
ACCESSION #
21332053

 

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