TITLE

An idea with spark

PUB. DATE
June 2006
SOURCE
Brand Strategy;Jun2006, Issue 203, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the auction of Crystal brand Swarovski gems by Berlin-based Million Crystal Body on eBay for €1 each. More than one million of crystals were bought by the company and coated a female model from head to toe with them. More of the model's body will be revealed as each crystal is sold.
ACCESSION #
21332052

 

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