A new migration

Tong, Alfred
June 2006
Brand Strategy;Jun2006, Issue 203, p8
Trade Publication
The article reports on the recent trends on the consumer behavior in buying food. Consumers who are no longer satisfied with domestic imitations are seeking authentic food products, used by the "natives." Spice brand Natco, emanating from the expatriate Indian community in Sierra Leone, is now used internationally in restaurants and homes.


Related Articles

  • Consumers keep the upper hand. Berry, Jon // American Demographics;Sep98, Vol. 20 Issue 9, p20 

    Focuses on the consumer behavior in choosing brand products. Consumers' criteria in choosing a product; Factors considered by consumers in buying a car; Trends in electronic commerce.

  • dual considerations. Krieger, Abba M.; Green, Paul E.; Wind, Yoram (Jerry) // Marketing Research;Winter2003, Vol. 15 Issue 4, p8 

    Buyers' consideration sets--those brands in a product/service category that a consumer would consider purchasing on his or her next buying occasion --result from a pruning process where the buyer eliminates unacceptable brands and then selects a specific brand from the reduced set. To better...

  • Are Some Consumers More Prone to Purchase Private Brands? Rao, Tanniru R. // Journal of Marketing Research (JMR);Nov69, Vol. 6 Issue 4, p447 

    Is there any evidence to support the statement that private brand purchasers constitute an identifiable market segment? Do these consumers differentiate among different private brands of the same product from different stores? Answers to these basic questions with respect to market delineation...

  • Asia's Top 1000 Brands: Maturing Asia looks for its 'future roots'. Tan, Emily // Campaign Asia-Pacific;Jun2014, p78 

    Growing sophistication sees consumers graduating to localised and home-grown brands that mirror their values.

  • UMA VISÃO SOBRE A TERCEIRA IDADE E AS MARCAS DE ALIMENTOS. Carlini e. Magnoni, Marianna Sarno; Passos, Alfredo // Revista FSA;jan-mar2014, Vol. 11 Issue 1, p48 

    The best way to understand how the third Brazilian age relates to food brands is through dialogue with the elderly. Therefore, the aim of the research was to understand, through the perspective of the consumer Seniors, what is the importance of food brand and what factors influence the choice of...

  • PATTERNS OF PROCESSING IN CONSUMER INFORMATION ACQUISITION. Bettman, James R.; Jacoby, Jacob // Advances in Consumer Research;1976, Vol. 3 Issue 1, p315 

    Patterns of information acquisition from a brands x information dimension matrix were studied for sixty subjects. Three major patterns were found for those subjects seeking information: processing by attributes, by brands, and a hybrid form, feedback processing. Classification procedures for...

  • Interference Effects of a Purchase on Subsequent Advertising Within the Category. Dahlén, Micael; Nordfält, Jens // Journal of Current Issues & Research in Advertising (CTC Press);Spring2004, Vol. 26 Issue 1, p1 

    This article investigates how the purchase of a brand affects consumers' responses to subsequent advertising in the product category. In heavily advertised product categories, ads suffer from competitive interference, meaning that the effectiveness is lowered for the individual ads. Therefore,...

  • AFFECT REFERRAL. Clow, Kenneth E.; Baack, Donald // Concise Encyclopedia of Advertising;2005, p6 

    The article presents an encyclopedia entry for affect referral. This is a model utilized to portray ways by which consumers evaluate their purchase alternatives. It suggests that consumers select their preferred brands. Consumers tend to repeat purchases of their preferred brands. One reason...

  • EVOKED SET. Clow, Kenneth E.; Baack, Donald // Concise Encyclopedia of Advertising;2005, p73 

    This article presents an encyclopedia entry for an evoked set. It is used when a consumer is conducting an internal search of purchasing alternatives and consists of the brands the individual considers. The number of brands to be considered are reduced to a subset that a consumer can mentally...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics