TITLE

Sundance To Offer Content Sponsorships

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
June 2006
SOURCE
Multichannel News;6/26/2006, Vol. 27 Issue 26, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Unveils the plan of Sundance Channel to offer content-based marketing platforms. Role of Kirk Iwanowski, senior vice president of marketing at Sundance Channel, in implementing the content sponsorship strategy; Overview of how the platform works; Television programs to be launched by the company in 2007.
ACCESSION #
21327800

 

Related Articles

  • Discop '98 hungry for U.S. programs. Nadler, John; Meils, Cathy // Variety;06/29/98, Vol. 371 Issue 8, p24 

    Focuses on price commanded by United States (US) program sellers at Discop '98 in Hungary. Details on the prices of US television programs; Comment from Patrick Jucaud of Discop '98; Deals offered by US sellers.

  • Euro buyers seek out quality programming. Boehm, Erich // Variety;05/25/98, Vol. 371 Issue 3, p42 

    Focuses on the emphasis on quality programming of European buyers in the L.A. Screenings, a sales bazaar for television shows. Comments from European buyers; Trends in British television production; Production budget at Channel 4; Implication of the maturation of television channels.

  • Latin buyers prepare for program shopping spree. Sutter, Mary // Variety;05/25/98, Vol. 371 Issue 3, p44 

    Looks at the significance of the L.A. Screenings, a sales bazaar for television shows, as a TV market for Latin America. Information on Multivision, a Mexican cabler to attend the 1998 event; Comments from Ignacio Duran of TV Azteca; Other benefits of the L.A. Screenings; Changes in Columbia's...

  • Deals bop at Discop East. Nadler, John // Daily Variety;6/28/2010, Vol. 307 Issue 60, p4 

    The article reports on the closure of NATPE's 18th Discop East, the Central and Eastern Europe's premier television programming market.

  • THE PRICE IS RIGHT? Guider, Elizabeth // Daily Variety;10/6/2006, Vol. 293 Issue 5, p1 

    The article reports on the goal of U.S. seller to earn $1.5 million an episode for one of its new shows at Mipcom 2006, the international film and program market for television, video, cable and satellite in Cannes, France. Mouse House mavens are banking on their telenovela-inspired "Ugly...

  • Sex and Marketing. Albiniak, Paige // Broadcasting & Cable;6/23/2003, Vol. 133 Issue 25, p18 

    The article reports on the marketing strategy implemented by cable television network HBO for the launch of the program 'Sex and the City.' From way back, HBO spent heavily on marketing, figuring it was hard enough to get people to pay for basic television and a real leap to have them pay even...

  • Digital youth define new face of Disney. Fernandez, Joe // Marketing Week;1/28/2010, Vol. 33 Issue 5, p4 

    The article highlights Disney Channel's updating of its marketing, through hit shows like Hannah Montana, to match the interests of digitally aware young audiences.

  • Czech casters find that H'w'd has lost its glitter. Meils, Cathy // Variety;09/28/98, Vol. 372 Issue 7, pM22 

    Reports on the search of Czech programmers for the mid-sized locally made hits that keep viewers tuning in. Reason for the move; Details on the three broadcasters that are staking out their separate target audiences.

  • Networks mix it up for May. Tobenkin, David // Broadcasting & Cable;4/18/94, Vol. 124 Issue 16, p10 

    Reports on the marketing strategies of the four major television networks for May 1994. Program line-up for ABC; Miniseries and TV movies for CBS; Theatrical and special presentations on NBC; Schedule of offerings on the Fox network.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics