DirecTV's $7,500 Plan

Moss, Linda
June 2006
Multichannel News;6/26/2006, Vol. 27 Issue 26, p2
Focuses on the plan of DirecTV to launch the elite Titanium program package, a service targeted at the affluent TV audiences who want all the programming that a satellite provider has to offer. Budget allocated for the service; Comparison between the Titanium package and the packages offered by Comcast Corp., Time Warner Cable and EchoStar Communications Corp.; Claims of David Hill, president of DirecTV Entertainment, on the service.


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